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Deepfakes in robocalls are officially banned. What does this mean for victims and perpetrators?
The US Federal Communications Commission (FCC) has imposed a ban on the use of AI technologies to create robotic calls. This decision was a response to the frequent cases of fraud, in which imitations of the voices of famous personalities and political figures were used. Including the recent incident in New Hampshire, where residents received calls with the voice of US President Joe Biden, urging them to refrain from participating in the primaries.
According to preliminary data, between 5,000 and 25,000 such calls were made. The New Hampshire Attorney General said the campaign was linked to two Texas-based organizations, but many questions remain unanswered. The investigation continues.
The FCC emphasizes that artificially generated voice can confuse consumers, spreading misinformation under the guise of messages from public figures and even close relatives. The new law will expand legal opportunities for bringing violators to justice, because now there will be no need to investigate cases under third-party articles like ordinary fraud.
In January, the FCC received a letter from the attorneys general of 26 states calling for limiting the use of artificial intelligence in phone marketing. This decision was a response to an initiative launched by the commission in November 2023. Then the public was asked to express their opinion on how the use of AI affects the interaction of companies with potential customers.
The adoption of this ban reflects the growing concern of regulators about deepfakes — manipulation of video and audio materials using generative technologies. This is especially true in the context of upcoming elections in the US, UK and India.
The FCC's decision underscores its unwavering determination to protect consumers from fraudsters, while ensuring the responsible use of cutting-edge technology.
"Technology is evolving and expanding literally every minute, and we must ensure that new developments are not used to prey on consumers, deceive or manipulate them," said Pennsylvania Attorney General Michelle Henry, who led the initiative.
The US Federal Communications Commission (FCC) has imposed a ban on the use of AI technologies to create robotic calls. This decision was a response to the frequent cases of fraud, in which imitations of the voices of famous personalities and political figures were used. Including the recent incident in New Hampshire, where residents received calls with the voice of US President Joe Biden, urging them to refrain from participating in the primaries.
According to preliminary data, between 5,000 and 25,000 such calls were made. The New Hampshire Attorney General said the campaign was linked to two Texas-based organizations, but many questions remain unanswered. The investigation continues.
The FCC emphasizes that artificially generated voice can confuse consumers, spreading misinformation under the guise of messages from public figures and even close relatives. The new law will expand legal opportunities for bringing violators to justice, because now there will be no need to investigate cases under third-party articles like ordinary fraud.
In January, the FCC received a letter from the attorneys general of 26 states calling for limiting the use of artificial intelligence in phone marketing. This decision was a response to an initiative launched by the commission in November 2023. Then the public was asked to express their opinion on how the use of AI affects the interaction of companies with potential customers.
The adoption of this ban reflects the growing concern of regulators about deepfakes — manipulation of video and audio materials using generative technologies. This is especially true in the context of upcoming elections in the US, UK and India.
The FCC's decision underscores its unwavering determination to protect consumers from fraudsters, while ensuring the responsible use of cutting-edge technology.
"Technology is evolving and expanding literally every minute, and we must ensure that new developments are not used to prey on consumers, deceive or manipulate them," said Pennsylvania Attorney General Michelle Henry, who led the initiative.