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The company can change billions of requests per day.
In the current antitrust case against Google been revealed. The testimony of one of the employees led to a demonstration of a key document on a projector, which showed an internal Google slide about changes in the search algorithm.
This slide dealt with "semantic matching" in the SERP algorithm. Users expect the search engine to include synonyms in the algorithm, as well as phrases in natural language processing. However, this reworking went further, actually changing the queries to get more commercial results.
For a long time, there were suspicions that the search giant was manipulating ad prices. Now it's clear that Google treats consumers with the same contempt. The "10 blue links," or organic results that Google has always claimed to hold sacred, are really just another tool to boost the company's bottom line.
Google probably changes queries billions of times a day in trillions of different variations. For example, if you search for "children's clothing", Google can convert your query to "NIKOLAI brand children's clothing", replacing your actual query with another one that earns the company more money.
Why is Google doing this? First, the results for the modified query are likely to be focused on purchases. Second, this query automatically generates ads on the search results page that stores like TJ Maxx pay Google to click on.
Such a system degrades the quality of the search engine for users and increases the cost of advertisers. Google can afford this because of its dominant market position.
It's not clear how long or how often Google does this, but it's a clever and ambitious approach. While many scammers use standard decoy tactics, Google changes your search query in a unique way, creating the illusion of delivering the best search results.
Even if Google wins the antitrust trial, the company's problems are likely to continue. A high-ranking company representative at the trial spoke of a "contract with users" and a "fair results policy." But ignoring user expectations doesn't do much good in the long run.
In the current antitrust case against Google been revealed. The testimony of one of the employees led to a demonstration of a key document on a projector, which showed an internal Google slide about changes in the search algorithm.
This slide dealt with "semantic matching" in the SERP algorithm. Users expect the search engine to include synonyms in the algorithm, as well as phrases in natural language processing. However, this reworking went further, actually changing the queries to get more commercial results.
For a long time, there were suspicions that the search giant was manipulating ad prices. Now it's clear that Google treats consumers with the same contempt. The "10 blue links," or organic results that Google has always claimed to hold sacred, are really just another tool to boost the company's bottom line.
Google probably changes queries billions of times a day in trillions of different variations. For example, if you search for "children's clothing", Google can convert your query to "NIKOLAI brand children's clothing", replacing your actual query with another one that earns the company more money.
Why is Google doing this? First, the results for the modified query are likely to be focused on purchases. Second, this query automatically generates ads on the search results page that stores like TJ Maxx pay Google to click on.
Such a system degrades the quality of the search engine for users and increases the cost of advertisers. Google can afford this because of its dominant market position.
It's not clear how long or how often Google does this, but it's a clever and ambitious approach. While many scammers use standard decoy tactics, Google changes your search query in a unique way, creating the illusion of delivering the best search results.
Even if Google wins the antitrust trial, the company's problems are likely to continue. A high-ranking company representative at the trial spoke of a "contract with users" and a "fair results policy." But ignoring user expectations doesn't do much good in the long run.
