Corporate email list?

[Hollywoodhogan]

I’m looking for a corporate email list or atleast a method to collect said emails.

 

[Carding Forum]

6 ways to build a base for email spam​

Gmail alone has a billion registered emails, and by the end of 2019, the planet will have 5.6 billion email addresses. as the HubSpot report says . But it still isn't easy for a budding email marketer to figure out how to build a database of email addresses for newsletters. We have described six ways how to do it legally, without unnecessary investments and the risk of getting "dead souls".

And can you buy it after all?​

Collecting a base is a slow and painstaking process, so you may be tempted to simply buy it. A search query "buy email addresses", the price of the issue is about $ 200, and now you are already the owner of hundreds of thousands of addresses. Moreover, the sellers swear that the database contains only up-to-date emails.

But this method has more disadvantages than advantages. Let's consider what they are.

1. Mailing to such a database is illegal. The only legal mailing list is when a person voluntarily agreed to receive letters. For example, I subscribed through a special form or put a tick next to the notification of receipt of mailings. Everything else is regarded as spam and violates the law and the principles of the GDPR.
2. You can definitely vouch for contacts from the database only if you have collected it yourself. Sending letters to the list, which has a lot of "broken" contacts, you are wasting money. Mailing services usually charge money for every email they send, even if it hasn't gone anywhere.
3. Buying a database with generalized sets of contacts is a losing option in advance. If you buy a base, then it must at least belong to your target audience. For example, a wholesale yeast manufacturer needs contacts for confectionery and bakeries, and not just all catering establishments and shops. But at the stage of purchase, you will not have a guarantee that the emails belong to the claimed people / organizations.
4. The contacts collected by another company, and it is unknown how, belong to a colder audience. She does not expect letters from you and is not in the mood for contact. Therefore, it is doubly difficult to reach out to her, and it is, on the contrary, easy to cause negative messages to the brand.

What should be the base of mail addresses​

If you received the base from a predecessor (and are not sure of its origin) or accept cases, please note the following points.

1. Format - the base should be in CSV or XLS, not in Notepad or doc. This will make it easier for you to work with data and upload it to other services.
2. Segmentation - contacts must contain additional information: first and last name, if you are going to use personalization, gender, type of activity.
3. Relevance - if the type of activity is specified, then whether it suits your goals. It doesn't make sense for catering companies to send out to clinics.
4. Validity - that is, the health of the email addresses. A good indicator in this regard is considered to be 80-85% of the base. You can check contacts using special resources or the built-in functionality of mailing services.

An example of database validation using Atomic Mail Verifier Online

How to build a database of email addresses​

1. Mail in exchange for benefits​

When you ask a person to provide their data, this is already perceived as an invasion of personal space. Also, these are unnecessary actions that no one wants to do just like that. To mitigate these feelings, offer the prospect compensation for the email they left behind. This achieves two goals: you get both contact and consent to send the newsletter. And the client is mentally prepared in advance to receive letters from you.

What to offer:

• A lead magnet is something valuable that will solve your client's problem, such as e-books, training videos, checklists, templates, etc.
• discounts, discount card, loyalty program;
• newsletter with information about new products;
• access to useful content - for example, some sites post only the beginning of the article, and access to the continuation is given in exchange for an email address.

eMarketer provides access to internet marketing reports for email users

2. Filling out the form on the site​

This method is suitable for SaaS and companies that use email to verify users. Below is an example of a TripAdvisor service that requires an email and password to register a hotel or hotel owner. Email marketers of such resources can collect and use the addresses that people themselves enter when registering or logging into the system.
It is best if this process is automated. For example, Ringostat has custom integration with SendPulse. After the user is registered, his contact immediately gets into the corresponding campaign in this service. It also automatically pulls up information about the subscriber: browser language, location, first name, last name, etc. With standard integration, the number of parameters will be slightly less.

3. Contacts of participants of online events​

A way for companies that conduct educational events online. In this case, the participants must leave their contacts. After all, it is to the email that a unique link comes, by which you can go to the webinar room.
You can create such a landing page on a smart platform, for example, on Tilda. In this case, the contacts of all participants will automatically go to the Google Spreadsheets document. Further work with the received contacts can be structured as follows:

• a manager who organizes events, cleans up the database - deletes contacts with fake mails and suspicious names, as well as those who have not attended the webinar;
• then transfers the base with "clean" contacts to the sales department for further processing of leads;
• contacts are forwarded to the email marketer, who replenishes the database and mails;
• webinar participants receive letters with useful content and announcements of new events that may be of interest to them.

IMPORTANT: If you want to collect emails in this way, there should be an additional item in the registration form with a place for a tick - “I want / agree to receive the newsletter”. Otherwise, you are again in breach of the GDPR.

4. Collecting emails at conferences​

If the company participates in exhibitions and other offline events, then you can collect emails right there. At conferences, people are more willing to share contacts, because they came to make useful contacts.
There are several ways to collect a database at an offline event:

• run a competition and in exchange for participating in it, offer to leave an email;
• ask a potential client to fill out a questionnaire;
• promise to send helpful materials or contact the person if they leave an email;
• offer souvenirs or sweets, photos in a bright and non-standard photo zone;
• if your service provides services that can be provided right now - for example, quickly diagnose some problems on the site, this is also an opportunity to collect contacts.

5. Business breakfasts​

Offline events that you organize yourself can also be used to replenish the database. To increase your audience, tell us about the event in the thematic community on Facebook or Telegram, exchange guest posts about events with other companies. Offer news exchange in mailing lists. You can also post information about the event in the event calendars of various online publications for free.
The main thing is not to make such events free, because their visitors may come out of curiosity and not belong to your target audience. As a result, you will receive a database with irrelevant contacts.

6. Reviews​

People like to express their opinion, and this can be used to collect a base. Don't limit users by urging them to tell you how cool you are. Ask for an honest opinion and emphasize that any experience will help make the product even better and more convenient for customers.
The feedback form should be as short as possible. Ideally, a name and email - otherwise you will scare the user away. To further motivate people to leave a review, offer a discount or bonus. You can also hold a competition with symbolic prizes for the author of the best review.
So you can solve several problems at once: find out the opinion of the client about the product / service, work with the negative and get the user's email.

We recommend a useful article on the topic - about the secrets of creating effective mailing lists .

Summary​

1. It is better to assemble the database yourself than to buy a ready-made one. The purchased database may contain irrelevant or irrelevant contacts. And most importantly, mailing to such a database is illegal.
2. Ask for an email in exchange for benefits: discounts, discount cards, loyalty program, useful content.
3. Collect emails that customers leave when registering on your resource.
4. If hosting webinars, collect customer contacts in a separate document. The advantage of this method is that you work with a relatively "warm" base.
5. Companies that attend conferences and trade shows can collect emails right there. Conduct a competition, for participation in which you ask to leave an email address. Or collect emails by talking to potential customers.
6. Offer to leave a review about the company just like that or for a discount. On the form, ask for your name and email address. This way you will find out what they think of your product and add to your email database.