Visa Accelerates Use of Behavioral Biometrics and Intelligent Identity to Combat Fraud

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Visa has selected UK-based regulatory technology provider Callsign as the preferred provider of behavioral biometrics and smart identity solutions.

The deal will enable Visa to deploy Callsign's behavioral biometrics and fingerprinting solutions across its network of financial institutions, payment service providers and merchants in Europe.

Callsign technology allows companies to ensure that the user is who they say they are and determine if they are allowed access to the requested options. Through the use of machine learning, the technology combines behavioral biometrics, smart instrumentation, and geolocation to provide multi-factor authentication.

According to Fintech Global, Visa entered into this deal during a period of growing fraud. According to some reports, fraud in the implementation of CNP transactions accounted for 79% of all cases of card fraud in the SEPA area. In addition, authorized PUSH payments in 2020 were £ 479 million, according to UK Finance. Art.
 

The ranking of countries on the use of biometrics is presented​


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Comparitech experts have studied 50 countries for the use and protection of personal data. In particular, they were interested in the question of where biometric data are collected, why and how they are stored. Based on this, each country was awarded a corresponding number of points (maximum 25). The higher the score, the more extensive and aggressive the collection of biometric data in this country is. On the contrary, low scores indicate great restrictions and control in the field of biometrics collection and government oversight.

China scored the most points (24), followed by Pakistan and Malaysia (21), the United States (20), and India, Indonesia, the Philippines and Taiwan (19) round out the top five. The top 5 countries where biometric data collection is less rigid and better controlled is as follows: Ireland (11), Portugal (11), Cyprus (12), UK (12) and Romania (12).

As for Russia, the researchers gave it 16 points out of 25. Canada, Argentina and Japan received the same amount.
In every country studied by the researchers, biometrics are used in banking (for example, fingerprints for authorization in banking applications or identification of customers at the banks themselves). Many countries also collect biometric data from foreigners (through visas and airport checks). Although biometric data is recognized as extremely sensitive information, it is widely accepted in many countries. What's more, most countries are using or testing CCTV cameras with face recognition.

The study found that in Europe as a whole, things are doing better with the protection of biometric data than outside. According to experts, this is due to the action in the European Union of the "General Data Protection Regulation" (GDPR).
 
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