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Will DuckDuckGo and Bing compete with the global giant?
It became known that Apple has already thought about introducing new search engines into its devices several times. At least that's what a few corporations claim.
Despite the fact that the company has been working with Google for quite some time, the possibility of acquiring Bing from Microsoft and partnering with DuckDuckGo, a search engine that relies on user privacy, was discussed.
This information was released by the US Department of Justice as part of the antitrust process against Google. One of the key points of the case is the agreement with Apple, according to which Google pays billions of dollars annually to remain the main search engine in iOS.
John Giannandrea, Apple's senior vice president, said in his testimony that negotiations over the acquisition of Bing and the launch of joint projects with Microsoft were held in 2018 and 2020. Then Apple specialists conducted their own experiment: they compared the search accuracy in Bing and Google. Bing was in many ways inferior to Google, but in desktop versions the results were similar.
From 2013 to 2017, Apple already used Bing in some of its products. However, cooperation with Google turned out to be more profitable: the company received annual revenue of about $ 19 billion.
DuckDuckGo CEO Gabriel Weinberg said that his company also held about 20 meetings and phone conversations with Apple, discussing the use of their technology in Safari's private access mode.
At the same time, Giannandrea stressed that Apple had no serious intentions to change the search engine, and even expressed doubts about the effectiveness of DuckDuckGo.
Although Apple did consider a deal with Microsoft, representatives in the lawsuit acknowledged that the company had, in part, used Bing as a tactical tool to raise the stakes and get more money from Google.
Mikhail Parakhin, chief technology officer at Microsoft, confirmed at the trial that his team was aware of its role in this game: "It's not news that thanks to the existence of Bing, Apple earns more than Bing itself."
It became known that Apple has already thought about introducing new search engines into its devices several times. At least that's what a few corporations claim.
Despite the fact that the company has been working with Google for quite some time, the possibility of acquiring Bing from Microsoft and partnering with DuckDuckGo, a search engine that relies on user privacy, was discussed.
This information was released by the US Department of Justice as part of the antitrust process against Google. One of the key points of the case is the agreement with Apple, according to which Google pays billions of dollars annually to remain the main search engine in iOS.
John Giannandrea, Apple's senior vice president, said in his testimony that negotiations over the acquisition of Bing and the launch of joint projects with Microsoft were held in 2018 and 2020. Then Apple specialists conducted their own experiment: they compared the search accuracy in Bing and Google. Bing was in many ways inferior to Google, but in desktop versions the results were similar.
From 2013 to 2017, Apple already used Bing in some of its products. However, cooperation with Google turned out to be more profitable: the company received annual revenue of about $ 19 billion.
DuckDuckGo CEO Gabriel Weinberg said that his company also held about 20 meetings and phone conversations with Apple, discussing the use of their technology in Safari's private access mode.
At the same time, Giannandrea stressed that Apple had no serious intentions to change the search engine, and even expressed doubts about the effectiveness of DuckDuckGo.
Although Apple did consider a deal with Microsoft, representatives in the lawsuit acknowledged that the company had, in part, used Bing as a tactical tool to raise the stakes and get more money from Google.
Mikhail Parakhin, chief technology officer at Microsoft, confirmed at the trial that his team was aware of its role in this game: "It's not news that thanks to the existence of Bing, Apple earns more than Bing itself."
